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Vendor Ranking enter inputs
| Vendor | Type | Avg CPL | Cost / Client | Y1 Profit | Lifetime ROI |
|---|---|---|---|---|---|
| ◇ ENTER YOUR NUMBERS TO BEGIN | |||||
Methodology
INPUTS: you provide premium, commission rate, close rate, and retention years.
MODEL: blended close rate = avg(your close, vendor-reported close). Cost per client = avg CPL × (1 / blended close rate). Lifetime revenue assumes 85% annual retention with 60% of new-biz commission on renewals.
OUTPUT: vendors ranked by lifetime ROI descending. Negative Y1 profit means the lead cost exceeds the commission earned at your close rate.
DATA: vendor CPL ranges and close rates are sourced from agent reports submitted to InSifter.
MODEL: blended close rate = avg(your close, vendor-reported close). Cost per client = avg CPL × (1 / blended close rate). Lifetime revenue assumes 85% annual retention with 60% of new-biz commission on renewals.
OUTPUT: vendors ranked by lifetime ROI descending. Negative Y1 profit means the lead cost exceeds the commission earned at your close rate.
DATA: vendor CPL ranges and close rates are sourced from agent reports submitted to InSifter.