AMS360 is Vertafore's cloud-based agency management system, built primarily for mid-size to large independent agencies. It runs the operational backbone of an agency — policies, clients, accounting, and reporting — and ties into Vertafore's broader ecosystem, including its comparative rater, PL Rating. If you're evaluating it, the two questions that matter most are what it actually costs and whether it fits an agency your size.
Vertafore doesn't publish AMS360 pricing, and we won't invent a number. It's quote-based and scales with two things: the number of users and the modules you turn on. In practice, agents report it lands in the mid-to-upper range of agency management systems — above entry-level options like NowCerts or HawkSoft, and below the very top enterprise tier. When you request a quote, insist it spells out per-user cost, one-time setup, and data-migration fees, which are where the surprises usually hide.
AMS360's strengths show up in agencies with several users, real commercial volume, and genuine accounting needs — trust accounting, detailed reporting, and download management across many carriers. Very small or brand-new agencies often find the cost and complexity heavier than they need and are better served by a lighter system while they grow.
AMS360 competes with Applied Epic at the larger end, and with lighter systems like HawkSoft, NowCerts, and EZLynx for small-to-mid agencies. The right pick depends on your size, how much commercial you write, and which comparative rater and carrier downloads you depend on. We break down the full field — pricing factors, ACORD support, and carrier connectivity — in our best AMS for independent agents guide. We break the two down head-to-head in AMS360 vs Applied Epic.
One thing agents underrate: your management system and your comparative rater have to play nicely together, or you'll be double-entering every quote. If you're a Vertafore shop, AMS360 pairs natively with PL Rating.
A cloud-based agency management system from Vertafore for mid-size to large independent agencies, covering policies, clients, accounting, and reporting.
Pricing isn't public — it's quote-based and scales with users and modules. Agents report it sits in the mid-to-upper range of AMS options. Get per-user, setup, and migration fees in writing.
It's powerful but built for larger agencies; very small shops often find it heavier and pricier than they need.
Compare every comparative rater — carrier connections, AMS integration, and real agent reviews — so your quoting workflow doesn't fall apart. No vendor money.
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