Real close rates, costs, and quality scores — reported by agents who actually bought these leads, not the vendors selling them. Stop guessing which lead vendor is worth your money. Add your numbers →
There isn’t one best lead vendor — it depends on your line and whether you buy shared or exclusive. Most leads run $5–$50: shared auto and home $5–$30, exclusive $30–$60, exclusive commercial up to $200. What matters more than price is cost per acquired client.
Highest rated: Bold Penguin 4.3 · Datalot 4.2 · Tivly 4.2 · EverQuote 4.0 | What leads cost → · Are they worth it? → · Shared vs exclusive →
Popular lead-vendor reviews: researching a specific company? Start with NetQuote lead reviews, costs & close rates, Penguin Leads reviews, costs & close rates, or Bold Penguin reviews. Every profile uses agent-reported data and links back to the full vendor comparison.
Use the Lead ROI Calculator to see what each vendor actually costs you per acquired client based on your close rates and average premiums. New to buying? See what leads actually cost →