Most comparative raters are quote-based rather than publicly priced, and agents generally report somewhere between about $50 and $300+ per user per month for personal lines rating — driven by how many users you have, how many carriers you connect, and whether rating is bundled with a management system. Several commercial platforms are free to the agent, because carriers pay for the distribution instead.
Vertafore, Applied, and ITC all quote per agency. That’s not evasiveness so much as genuine variability — a two-person shop connecting six carriers and a twenty-seat agency connecting thirty aren’t buying the same product. We won’t invent a number we can’t stand behind; what we can tell you is what to ask for and where the surprises hide.
Commercial platforms including Tarmika, Semsee, and Talage are typically free to agents — carriers fund them to reach small-business distribution. If you’re adding commercial lines, that’s a real reason to start there. Details in the commercial rater guide.
Per-user cost, setup fee, migration cost, contract term, and what happens to your data if you leave. Same discipline as an AMS quote — the sticker price is rarely the whole number.
Most are quote-based rather than published. Agents generally report roughly $50 to $300+ per user per month for personal lines rating, depending on seats, carrier connections, and whether a management system is bundled. Several commercial raters are free to agents because carriers pay.
Neither publishes pricing, and the honest comparison depends on your seat count and whether you need EZLynx's bundled management system. Get written quotes from both that break out per-user cost, setup, and migration.
For commercial lines, yes — Tarmika, Semsee, and Talage are typically free to agents because carriers fund them. Personal lines raters are almost always paid, since there's no carrier-funded equivalent.
Carrier connections, coverage, and agent ratings for all 14 raters — so you know what to ask for.
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