Real close rates, costs, and quality scores — reported by agents who actually bought these leads, not the vendors selling them. Stop guessing which lead vendor is worth your money. Add your numbers →
There isn't one best lead provider — it depends on your line and whether you buy shared or exclusive. On agent ratings across 21 vendors: Bold Penguin (4.3/5) leads commercial, Datalot and Tivly (4.2/5) follow, EverQuote (4.0/5) is the largest personal-lines marketplace, and Benepath (4.0/5) leads health, Medicare, and life.
Most insurance leads cost $5–$50: shared auto and home run $5–$30, exclusive $30–$60, and exclusive commercial reaches $200. Life and final-expense leads run about $1–$50 depending on exclusivity. What matters more than sticker price is cost per acquired client — lead cost divided by your close rate.
What leads actually cost, by line → · Are insurance leads worth it? → · Shared vs exclusive →
Use the Lead ROI Calculator to see what each vendor actually costs you per acquired client based on your close rates and average premiums. New to buying? See what leads actually cost →